Welcome to Alif Press.

At Alif, we incubate and invest in internet startups.

Over the past few years, I’ve worked closely with a handful of companies that shaped their entire categories - across consumer hardware, B2B software, venture, and media.

I’m creating this Substack to be a living notebook.

It’s a collection of internal memos, notes, and links I already share with my teams — things I’m learning in real time.

I think it may be interesting for me to look back on later.

Omar from Alif